Baja Blast is a Franchise Exclusive Mountain Dew flavor available since August 2004 only at Taco Bell restaurants. The Boston Beer Company is the brand behind the popular Truly Hard Seltzer brand. Press J to jump to the feed. In March 2022, it was leaked on the r/MountainDew Reddit that an energy variation of Baja Blast would be planning alongside the correlation in the release of Gold, Mango Gem, Blast and its zero sugar variant. Don't worry that doesn't mean you are necessarily buying sodas released in 2014. Baja Blast Zero Sugar was once again released at retail stores in 2021 as well as 2022. This wasn't surprising. The sugar content is more concerning. Most do-it-yourself recipes for Taco Bell's Baja Blast involve a combination of a blue sports drink and Mountain Dew. Similar Flavors: The original Mountain Dew was launched in the 1940s and the soda featured lemon and lime flavours. In 2016, the flavor was part of the "DEWcision" campaign. Well luckily, plenty of Taco Bell copycat recipes are available online. Sorry, this post was deleted by the person who originally posted it. Unlike store-bought Baja Blast cans and bottles, it seems to be less marked-up in online auctions. You can even make your version of Mountain Dew Baja Blast Freeze by adding crushed ice to any of the above recipes. [23][35], Mountain Dew flavor exclusive to Taco Bell, "New Mountain Dew Flavor Available Only at Taco Bell", "Taco Bell Promotes New Drink With Wood Chipper", "Mountain Dew Packages Taco Bell's Baja Blast", "Mountain Dew gives tweeters a blast from the past", "Taco Bell Releases New Apple-Flavored Soda and Mtn Dew Sangrita", "You're Not Ready for Taco Bell's Mountain Dew Sangria", "Taco Bell Adds Six Unique Flavors to Its Fountain", "Mountain Dew Brings Back 'Baja Blast' Bottles and Cans and Introduces 'Sangrita Blast', "The Return of Baja Blast & Sangrita Blast Mountain Dew", "Mountain Dew Gets Into the Virtual Reality Game", "Mountain Dew Enlists NASCAR Stars For Promo", "Mountain Dew Taps Into Your '90s Nostalgia By Resurrecting GUTS Aggro Crag", "We Resurrected The Aggro Crag And Had The Challenge Cast Prove Who's Got GUTS", "Mountain Dew's flavor election goes down to the wire", "Mountain Dew is bringing back Baja Blast to stores for the summer", "Mountain Dew Baja Blast is Back for a Limited Time", "Mtn Dew Baja Blast's First Two Spinoffs Have Officially Hit Stores", "Mtn Dew Baja Blast Is Returning to Stores This Summer with Three New Flavors and an Energy Drink", "Taco Bell's Limited-Edition Baja Blast Birthday Freeze Comes With Candy Confetti Sprinkles", "Taco Bell's New Birthday Baja Blast Is a Sprinkle-Filled Frozen Dream", "Taco Bell Put a New Twist on the Baja Blast Freeze In Honor of the Drink's 15th Anniversary", "It's 2019 and Taco Bell will now serve you a frozen margarita with your Crunchwrap Supreme", "Taco Bell Is Serving Up a New Mountain Dew Baja Blast Freeze That Has a Pia Colada Twist", "Taco Bell Debuts Pia Colada-Inspired Mountain Dew Baja Blast Colada Freeze", "Taco Bell's New Mtn Dew Baja Blast Colada Freeze Is Summer in a Plastic Cup", "Taco Bell favorite Mountain Dew Baja Blast is going boozy", "Baja Blast Joins Hard Mountain Dew Flavors Arriving This Year", "When Is Hard Baja Blast Mountain Dew Coming? "Originally intended to be a mixer for alcoholic spirits when MTN DEW was created more than 80 years ago, the brand is returning to its roots in one of the first alcoholic versions of a major soft drink," said a press release from the company. Baja Blast Some reviewers, such as The Soda Jerks, believed it was successful, writing "it actually exceeded my expectations." Like original Mountain Dew, Baja Blast is full of citrus, carbonation, and caffeination. Taco Bell Baja Blast switches up the Mountain Dew formula with a kick of tropical lime flavor that matches the chain's beach atmosphere (via QSR). Also like Baja Blast, the drink is still available on the chain's menu. One of the first instances of a restaurant offering an exclusive soda beverage, it was created to increase sales of fountain soda. Teal The drink was specifically designed to taste best for their Mexican-inspired food. Its tropical theming is shared with its sister flavors, Flash, Punch, Mango Gem, Gold and Deep Dive; while it was once paired with former secondary Taco Bell exclusive, Sangrita Blast. You likely won't come across cans or bottles of Baja Blast in stores today. One of the mostfamous ones includes theFourthmealadvertising campaign (via QSR). This release also featured Sangrita Blast, an all-new Taco Bell original flavor. The base color was the Baja Blast's iconic teal hue. The 100 Days of Baja promotion also took place, running until September 2021, when the drinks and the promotion were discontinued. In August 2012, the chain released the Mountain Dew Baja Blast Freeze. It's been with Taco Bell even longer than Doritos Locos Tacos or the chain's breakfast menu. As well as match the Taco Bell vibe, the Baja Blast was created specifically to increase drive-thru drink purchases. (via Fast Food Menu Prices). Reviews of the "Freeze" version of the Mountain Dew Baja Blast are typically overwhelmingly positive especially when they are coming from a drinker who loves the original Baja Blast. In spring of 2020, Baja Blast and Baja Blast Zero Sugar were once again released, remaining on store shelves until June 2020, when it was once again discontinued to make room for Liberty Brew. While originating as a Taco Bell exclusive flavor, it now receives frequent retail summer releases due to its popularity. The company decorated NASCAR driver Chase Elliot's car for the NASCAR Monster Energy Series race at the Bristol Motor Speedway, reports BroBible. The Lost Treasures of Baja Island promotion also took place, running until at the end of summer. The brand collaborated with the hair dye company Manic Panic to create the custom color and even opened a couple of pop-up hair salons in Ontario that gave the Taco Bell faithful dye jobs for a limited time. [24][25][26] Select locations, branded "Taco Bell Cantina," offered the alcoholic "Mountain Dew Baja Blast Twisted Freeze. The Mountain Dew Baja Blast has a particularly epic reputation. Baja Blast Cherry Smash Freeze is a cancelled variant of Baja Blast Freeze. Press question mark to learn the rest of the keyboard shortcuts. The drink's bright color is supposed to look like the water oof of Baja's coast, though we don't think that the ocean around the peninsula is quite as neon as Baja Blast. The release was accompanied by a promotion that encouraged Canadian Taco Bell fans to dye their hair the drink's signature bright teal color. The Freezes also weren't that different from the Frutista line of beverages, according to The Tritonian. Sangrita BlastBaja PunchBaja FlashBaja GoldBaja Mango GemBaja Deep Dive Despite this release, no 16-ounce cans of Baja Blast were to go alongside the two. Post, share, and discuss all your favorite Mountain Dew memories, experiences, etc! Many new Taco Bell Cantina restaurants have opened in the years since, and the Twisted Freeze has now become a staple menu item. The drink would be making a return to store shelves in the spring of 2020, alongside its zero-sugar variant Baja Blast Zero Sugar. On April 2 of that year, Mountain Dew shared a press release that said that eager fans of the Mountain Dew Baja Blast flavor would have to wait no longer: the bottled product would be available once again. The chapstick hit shelves in early 2020. In the same year, a freeze variant was released in a few Taco Bell restaurants. After Baja Blast's loss in DEWcision, 2017 did not feature a retail release. Baja Blast was one of many supplies that Taco Bell was running low on in 2021, per Food & Wine. Also, Mountain Dew called it "the most requested flavor among the DEW Nation.". Related Promotions: It is one of four flavours including original Mountain Dew, black cherry and watermelon. The menu item was the first of what would become of a line of similar "Freeze" drinks that remain on the Taco Bell menu to this day. Baja Blast was once again rereleased in 2019; however, its standard limited-time summer release window was reduced to make room for another limited-time summer drink, Liberty Brew. [15][16] It was ultimately announced that Pitch Black had won the vote, and would remain on store shelves. The original soda has maintained its popularity in the 18 years of its existence. Alas, Baja Blast lost to Pitch Black by a small margin, and was once again discontinued from retail sales, leaving Pitch Black as the new permanent flavor. Three years later, the brand and production rights were purchased by the PepsiCo company. The fountain version contains aspartame, while the packaged version does not. In 2016, PepsiCo held DEWcision 2016, a promotion which pitted Baja Blast, returning to store shelves, against Pitch Black, another cult-classic Dew flavor. [1][2] The flavor was heavily promoted at launch with advertising campaigns. Like the soda, the freeze version of Baja Blast is the only Mountain Dew freeze available exclusively at U.S. and CA Taco Bell restaurants. United States: 2004 - Present (Taco Bell)2014 - 2016, 2018 - 2022 - Present (Cans and Bottles)Canada: 2018 - Present (Taco Bell)2019 - Present (Bottles)2019 - 2021 (Cans) Pepsi (the owner of Mountain Dew) and Taco Bell (the future home of the Baja Blast) were both drawn to the drive-thru. Baja Flash is meant to taste like pineapple and coconut, and Baja Punch is flavored with pineapple, orange, and cherry, according to Food Business News. On May 20th, 2021, another variant version was released, the Baja Blast Colada Freeze. Baja Flash is inspired by the popular pineapple-coconut drink Pia Colada, and Baja Punch is a tropical fruit punch flavor, with strong notes of cherry and orange. Tropical Lime A national voting session was held for fans to vote on their favorite of the two flavors. The Mountain Dew Baja Blast has a special place in fast-food culture. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include additional flavors, alcoholic beverages, and energy drinks. According to a press release from April 2014, Pepsi announced it was dropping in-store versions of the Mountain Dew Baja Blast "for a limited time only. The release said "a 187,000,000,000,000,000,000-gallon saltwater tank w/ sharks, maybe crabs and weird things that touch your foot and freak you out" was one of the desirable amenities included in this bungalow (via Bloomberg). It marked the first time a beverage company and a fast-food restaurant have created a proprietary beverage. Per Totally the Bomb, discount retailers like Dollar General or Dollar Tree sold it. Since at least 2020, Mountain Dew products no longer contain that ingredient, according to USA Today. The beverage was previously banned in some countries for containing brominated vegetable oil, or BVO. Permanent Flavor (Bottles and Cans in Canada, Taco Bell in the US and Canada) In December 2013, Taco Bell added a diet variant of Baja Blast to its main menu, titled Diet Baja Blast, along with the new citrus punch-flavored Dew, Sangrita Blast. Upcoming: VooDEW (2022) Fruit Quake, Recharged Line: Kickstart (Blood Orange) Kickstart (Blueberry Pomegranate) According to Hendrick Motorsports, the company has also "wrapped" meaning decorated the exterior of a few different NASCAR vehicles over the years. It was put up against Mountain Dew flavor Pitch Black, and fans would vote for their favorite, the winner of which would be kept on store shelves permanently. Early 2020s: Liberty Brew VooDEW (2020) Merry Mash-Up DEW-S-A Baja Flash Baja Punch VooDEW (2021)Cake-Smash Gingerbread Snap'd Cyclone, Europe: Energy Adrenaline Game Fuel (Raspberry-Citrus) Game Fuel (Europe) Supernova (Raspberry-Lemon) This viral TikTok recipe also utilizes Blue Powerade to get the teal color of Baja Blast. Two less common and newer Mountain Dew flavors within the Baja Blast lineup are Baja Flash and Baja Punch. Since 2018, Baja Blast has been a consistently recurring yearly release. Regional: Caffeine-Free Mountain Dew Caffeine-Free Diet Mountain Dew Code Red Zero Sugar Also, the flavor is original. This DIY one from Copycat calls for six ounces of ice. The first flavor to know is the original. You should be able to get these at any Taco Bell. The winner of DEWcision 2016 was to be made the next permanent Dew flavor on store shelves. Almost an entire decade after Taco Bell released the Mountain Dew Baja Blast, the company made a big change. The company shouted out to the Taco Bell heavy-hitter in its announcement of the drink. Several leaks confirmed the drink's store release, as well as its release timing. [7][8][9], In 2015, Baja Blast was re-released for a limited time at retail stores, along with Sangrita Blast.[10][11][12]. That was likely to encourage drive-thru customers to get a drink last minute when they saw the chain offered something they couldn't get anywhere else. The chain has described itself as "Southern-inspired", per PR Newswire. The drink was released for a limited time in the summer of 2014. Somehow, the Taco Bell beverage has stayed with us for years, holding on to its passionate fan base. Following the premiere of the Mountain Dew Baja Blast Freeze, Pepsi finally bottled the product. Following the success of Baja Blast, the citrus punch flavored Sangrita Blast was exclusively released to Taco Bell restaurants in December 2013 in the United States, alongside Diet Baja Blast. The company was one of many to be hit by supply chain issues during the second year of the COVID-19 pandemic. Mid 2010s: Sangrita Blast Extreme Pomegranate Game Fuel (Lemonade) DEWitos Lemonade with GingerKickstart (Strawberry Kiwi) Dewshine Triple Berry Game Fuel (Berry Lime)Kickstart (Orange Cranberry) Game Fuel (Mango Heat) Orange Mango Dew The drink was promoted on Twitter, as well as through on-air advertisements featuring Dale Earnhardt Jr.[6], In January 2014, Taco Bell released Mountain Dew Sangrita Blast, a non-alcoholic sangria flavor, as a sister flavor to Baja Blast, along with a diet version of Baja Blast. [22][36][37], In June 2022, Baja Blast's retail release was accompanied with new flavors Baja Gold, a pineapple flavor, and Baja Mango Gem, a mango flavor. Essentially the drink was a frozen version of the original soda flavor. Our own recipe shortens the process by freezing the yellow and blue drinks into ice cube trays before crushing the ice into a smooth texture. In 2019, Taco Bell began offering a birthday-themed Baja Blast freeze to celebrate the drink's 15th birthday. In addition, a medium-sized paper cup has a Baja Blast-inspired design, with a cyan face and an all-black Baja Blast logo in the center. The different color helps reinforce the idea that Baja Blast isn't just regular old Mountain Dew. It created an opportunity whether it was asked for or not for fans of the Taco Bell drink to extend their love of the beverage to their skincare routine. Per Eat This, Not That!, it wasn't the only fast-food chain to experience something like this. One eBay seller is offering up a pack of six for $55. Baja Blast was first released in early August 2004, exclusively at Taco Bell locations in the United States. Maui Burst In August 2012, select Taco Bell restaurant locations began offering Baja Blast Freeze, an icy Freeze variant of Baja Blast with similar physical properties as the restaurant's pre-existing Frutista Freeze product line. Baja Blast lip balm was brought to shelves just a few years ago. The drink is still available in Canada today, according to the menu. Retail/Restaurant Exclusive: Cherry Vanilla Strawberry Lemon Electric Apple Solar Flare Berry BurstGoji Citrus Strawberry Berry Monsoon Sweet Lightning Maui Burst Frost Bite Atomic BlueSouthern Shock DEWgarita Vibe Dark Berry Bash Thrashed Apple Uproar Legend Purple Thunder Typhoon Overdrive Marketing Dive reported that after creating a bit of buzz online, the original Craigslist post for the Baja Bungalow was "flagged for removal." That means you won't be able to pair one of these with your gordita. In the launch, Mountain Dew owner Pepsi didn't seem to be pitting Baja Blast against Sweet Lightningat all. According to CNN, Hard Mtn Dew: Baja Blast, will become the fourth flavor in the lineup, joining original, watermelon, and black cherry. All of the drinks are hard seltzers, meaning you get the fizz of Mountain Dew with the addition of alcohol. ", Popularity was the driving factor in this product launch. Do you like Mountain Dew? ", "A Boozy Baja Blast Is Joining the Hard Mtn Dew Lineup", "Summer of Baja Is Back with New Baja Blast Flavors and a Giveaway", "Mountain Dew Adds New Baja Flash And Baja Punch Flavors As Part Of 'Summer Of Baja' Promotion", "PepsiCo releases two new Mtn Dew Baja Blast flavors", https://en.wikipedia.org/w/index.php?title=Baja_Blast&oldid=1098638534, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 16 July 2022, at 20:08. As a relative of Charles Oppenheimer, I can say he is definitely not a chemist. What's more, these peach and honey flavors are designed to complement the menu of KFC. LA Fitness patron 'shot dead while working out INSIDE gym' as cops swarm plaza, Update in tubing attack that left one teen dead & 4 injured as man is arrested, Osama bin Laden's right-hand-man and Al Qaeda chief killed in US drone strike, Gruesome remains of pregnant mom found as cops arrest couple who 'knew victim', 2020 THE SUN, US, INC. ALL RIGHTS RESERVED | TERMS OF USE | PRIVACY | YOUR AD CHOICES | SITEMAP, Baja Blast is one of a range of soda and alcoholic drinks from Mountain Dew, Baja Blast is currently available throughout Florida, Tennessee and Iowa. Like the teal color of Baja Blast, Sweet Lightning has a vibrant yellow hue that distinguishes it from typical Mountain Dew. The Baja Blast shortage first came to light over social media. More inedible products inspired by the Taco Bell menu needed to be released. Pepsihas brought its Mountain Dew Baja Blast products to stores since then, including once the following summer, in 2015. This beverage is meant to taste the same as the original. Earnhardt Jr. ended up using the car to compete in that year's Sprint All-Star Race, according to Hendrick Motorsports. A Taco Bell spokesperson said, "We can't wait for the sea of Baja Blast blue hair that's going to take over Canada!". Gallery. Franchise exclusive flavors have become a staple of Mountain Dew's lineup because they create opportunities to have a business bond between the franchisee and PepsiCo. Its standard Taco Bell tagline in the United States is "A Tropical Lime Storm," while its market release tagline was "DEW with a Blast of Natural & Artificial Tropical Lime Flavor.". To fill that void, Mountain Dew dropped Baja Island: Summer Room Scents by MTN DEW. However, these flavors were limited-time, in-store releases for Mountain Dew. Mountain Dew Baja Blast is a tropical lime flavored soft drink under the Mountain Dew brand, exclusively distributed at Taco Bell restaurants. On November 14th, 2016, Taco Bell gave an exclusive bottle of Baja Blast Non-Alcoholic Bubbly to the first fifty people attending the grand opening of the Taco Bell Cantina restaurant in Las Vegas, NV[2]. There's a lot of intentional misinformation on there. Both were released in 2021 (via Best Products). Taco Bell (US and Canada)Retail Stores in Canada [28][29][30], In 2022, Baja Blast was announced as one of the flavors of the Hard Mountain Dew line of alcoholic beverages, which would release in retail stores later that year. The original Baja Blast is a soda and does not contain alcohol. It has a cherished status that other drive-thru menu items can only hope to obtain. Year(s) Available: Think you're not getting enough of Mountain Dew Baja Blast? The American release of Baja Blast also had a massive design overhaul, which still has yet updated for the Canadian version, a design unchanged since 2019. A third new flavor, Baja Deep Dive, was a mystery flavor available exclusively as a giveaway prize. Mountain Dew is adding a Baja Blast flavor to its line of alcoholic drinks. After the discontinuation of underperforming flavors back in 2019, PepsiCo thought to make new flavors exclusive to a franchise without overpacking store shelves, which explains the underperforming flavors. Mountain Dew didn't seem to be satisfied with just the Baja Blast lip balm. Halfway through the season, Baja Punch was later released in 20-ounce bottles for a limited time, no longer as a specific store exclusive. Baja Blast is one of the prime interests in the classic YouTube prank video ". On October 30th, 2019, it was confirmed by a Pepsi employee on the Dew Drinker Discord that Baja Blast and its Zero Sugar variant would hit store shelves on March 23rd, 2020, for ten weeks. Hydrating Boost Line: Kickstart (Watermelon) Kickstart (Raspberry Citrus) Kickstart (Strawberry Kiwi)Kickstart (Pineapple Orange Mango), 2000s: Mountain Dew MDX Pitch Black II Dew Iced Revolution Supernova Cherry Fusion Flavor 286Flavor 648 Game Fuel (Wild Fruit) Diet Ultra Violet Distortion The Energy variant released in June 2022. The state is known for its countless beaches. These two new flavors contained unique tropical flavors with Baja Blast-Esque undertones. It was released to Taco Bell locations nationwide by March 2019. The large-sized cup, however, is based on the original Mountain Dew design. The alcoholic beverages are currently available throughoutFlorida,Tennessee, andIowa. However, the hardcore members of "DEW Nation" can find them online. There were over 30,000 Twitter mentions of the Baja Blast in the three years leading up to the release of the packaged beverage, according to the release. A similar one from Tornadough Alli asks for Mountain Dew, Sprite, and Mountain Berry Blast Powerade. We think the new hard seltzer won't have a hard time selling. 2015 wasn't the last time that Mountain Dew brought its Baja Blast products to stores. [17][18] As such, Baja Blast was once again discontinued from retailers. From October 17th, 2019 to November 20th, 2019, the Baja Blast Birthday Freeze was released for a limited time. It was meant to be a nostalgic item, similar to the "food-flavored Lip Smackers of the 90s," according to Trendhunter. Since they were in Baja and they were having a blast, they decided to just call the drink Baja Blast. [31][32][33][34] The flavor was added to the Mountain Dew Energy line of energy drinks later that year. In comparison, the names Baja Blast and Dollar General's Franchise Exclusive 2019 flavor. After its release in bottles and cans, it later was confirmed as a permanent flavor in the Canadian lineup. A company representative said, "Our fans have been passionately asking for this cult favourite and we're so excited to give them what they've been craving," (viaPR Newswire). That's not all to know about this beverage which is certainly not the healthiest fast food drink in the world. Here is the untold truth of Mountain Dew Baja Blast. All the scents were meant to transform interior spaces into beach vibes, "transporting fans to Baja Island and surrounding them with the scintillating scents of a Baja Summer.". In a 2021 press release, Pepsi described the smells contained in these room sprays. Until Baja Blast's first official market release in the summer of 2014, many people had speculated on the internet whether such a release would ever take place, and numerous images of fake bottles had circulated over time. Heres the story of the creation of Baja blast by someone who helped make it. The caffeinated citrus-flavored soda comes in a series of flavors as of 2022: Voltage (Blue Raspberry); Live Wire (Orange); Code Red (Cherry); Major Melon (Watermelon); Spark (Raspberry Lemonade); and theTaco Bell-exclusive, Baja Blast (Tropical Lime). Each can will be 5% alcohol by volume. Worried fans who had trouble ordering the beverage posted on Twitter and Reddit in early 2021. Baja Blast Zero Sugar first saw a retail release in 2020, alongside Baja Blast. BAJA Blast is part of a range of new alcoholic drinks from Mountain Dew. It was eventually officially confirmed that it would be rolling out in stores on May 5th, 2014, and remained available for the summer until October that year. In The Philippines, Taco Bell released a drink titled. Among these beverages was the Baja Blast Twisted Freeze, which was a regular Baja Blast Freeze served with a shot of rum, tequila, or vodka[1]. In August 2019, Baja Blast was released in 24-packs for the first time as a limited-time Sam's Club exclusive. [35][23], In 2021, Baja Blast was released at retail as part of the "Summer of Baja" promotion, alongside new, "spinoff" flavors. Baja Blast's name originates from Baja California, a Mexican state off the southern coast of California. Believe it or not, the drink has existed for nearly two decades (via QSR). It used a slightly different formula than the fountain version. According to Ad Week, the press release made it obvious that this was a prank. During the start of that year, people had more to worry about than this Taco Bell-inspired lip balm, but the chapstick was released anyway. These flavors were Baja Punch, a tropical punch flavor, and Baja Flash, a pina colada flavor. Months after its release in Taco Bell restaurants, it was later uncovered that there was a retail release planning on releasing on January 27th, 2019, in bottles and cans.