In other words: on exactly the kind of cross-section of hype-friendly celebs you need to turn a sneaker into an object of fascination. Suffice it to say that Bembury, who has served as Versaces head designer of sneakers since last fall, didnt get his gig with an eggshell business card. Both made it onto the final shoe. And thats not the only way the shoe serves as a sort of culmination of Bemburys education. But he had a balancing act to perform: I was trying to see what kind of elements we could maintain so that when people see the shoes, they know immediately that it's a Versace shoebut at the same time, it needed to look fucking cool, for lack of a better term.. Surprisinglyor not surprisinglya lot of celebrities were floored by that, Bembury says. Your local currency is for display purposes only and is calculated based on exchange rates that are updated daily. The curriculum left him with a broad understanding of typography and white space and graphic design, all sorts of things you wouldn't necessarily learn in a fashion programand all, coincidentally, concepts he explores in the Chain Reaction. You previously shopped on our website. Do not miss out on these. She was just ecstatic. I was like, Oh my God, that could be a functional outsole. I'm really fascinated by how our parents' generation, in order to network, they had to go to mixers and hand out business cards and shake hands, Salehe Bembury tells me. But looking back, I definitely learned a lot. I guess I took a page out of the book of Virgil [Abloh] and the Ten, he says, referring to the Off-White designer's collection for Nike. In fact, hes anything but: When it came down to it, I was proposing a very simple opportunity that seemed like it would be easy to execute. Would you prefer to shop on our website? 2022 | All Rights Reserved, Company registration number: 06866013 | VAT number: GB 865368680. This content can also be viewed on the site it originates from. View Security & Privacy, Spend over 200 (excluding delivery charge) to get a 20 voucher to spend in-store. Keep me informed about promotions and news. And then Salehe Bembury, child of Tribeca, found himself in Milan, presenting Donatella Versace with a vision for her companys footwear future. And I really wasn't sure, so I started sketching it out. And I think the thing that really helped was that it was three-dimensional. Select your preferred tracked returns service. Hed been poking around Versaces history, testing and weighing to see what might fit. To revisit this article, visit My Profile, thenView saved stories. Ad Choices, The Versace Chain Reaction Takes the House That Medusa Built into 2018. I personally put together a really good seeding list, of the usual suspects of sneaker seedingand, like, Pharrell, and Bieber, and Drake. From there he went to Kanye Wests Yeezy, chipping in on shoe design for seasons 3 and 4 and gearing himself up for a jump to the big leagues. It was more about reintroducing ourselvesor, introducing ourselves to the sneaker consumer, and then reintroducing ourselves to our old consumer. So far, its worked: There's an entirely new consumer looking at the brandand not just footwear, he says. Delivered within 3 - 7 days (excludes Public holidays). And then one day, I was looking at a Cuban-link chain and noticed it had this flat section. Delivered to your chosen store within 3-7 days. We use cookies to personalise content and ads, and to analyse our traffic. GQ may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Invest in style with these Chain Reaction Trainers from versace. She couldn't believe it, he recalls. International delivery is available for this product. Its possible that Signora Versace was geeked because she was holding an incredibly cool shoe. After college, he worked at Payless, where, hes said, he had to familiarize himself with designing every kind of shoe, and then at Cole Haan, where he worked on the brands LunarGrand program: the dress shoes goosed with brightly colored soles from Nike, Cole Haans parent company. Theres the Versace-grade upper, the airy mesh and nubby suede and expensive-smelling leather and somehow luxurious plastic layered like a goddamn tiramisu, in tan and burgundy, or red and royal blue, or a green tartana riot of color and texture that belongs in Donatellas House of Extra. Touch device users, explore by touch or with swipe gestures. Which he did. But when I suggest as much, he explains that the houses relative quiet was part of the appeal. Get a notification as soon as the price drops. .css-7ie5q{font-size:inherit;line-height:inherit;cursor:pointer;background:transparent;-webkit-appearance:none;-moz-appearance:none;-ms-appearance:none;appearance:none;text-align:inherit;color:var(--link-primary);-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-text-decoration:underline;text-decoration:underline;}@media (max-width: 1024px){.css-7ie5q{-webkit-text-decoration:underline;text-decoration:underline;}}.css-7ie5q:hover{color:var(--link-primary);-webkit-text-decoration:underline;text-decoration:underline;}Show all offers. It seemed like, with the silhouette and the brand, [the shoe] was already going to do fine. And then theres the fact that the upper rests atop a Stay Puft outsoleone that upon closer inspection reveals itself to be, as the name suggests, a Cuban link chain turned on its side. I was afraid that if I pursued fashion, then I might get pigeonholed and have to do fashion, whereas with industrial design, you can graduate and design a cup, a car, or a shoe, he says. This lightweight runner features the signature chain link out-sole and Greca details and a puff crocodile neoprene. And a third explained that there weren't too many people that looked like me in that space, so I should take it seriously, and that it could be bigger than me, and that I could be paving the way. So he did his homework, and what was going to be a two- to three-page presentation of trends turned into a 40-page presentation on, like, everything., He had one more ace up his sleeve: a 3-D model of what would become the Chain Reaction. So Bembury handled that for Versace, too, making sure the shoe wound up in the right hands. In the moment, it was somewhat hectic, he explains, characteristically understated. James Harden Owns the Iciest Watch You've Ever Seen. It worked. Since 1957, GQ has inspired men to look sharper and live smarter with its unparalleled coverage of style, culture, and beyond. ________________________________________ #NowInfluencing2k18 #Versace #MensStyle #Fashionman #Style, #OKCThunder guard #Dennisschrder in #LiftedAnchors bomber and #Versace chain reaction kicks. But then when you include the, I guess call it influencer marketing, that's the third thing you need., Lucky friends and family got the shoe, along with a handwritten note from Versaces high priestess herself. This is our website. Too expensive? The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Bembury describes himself as a sneaker nerd, but studied industrial design in pursuit of a career making his own. All rights reserved. #morethanstats, photo modele sneakers homme 2018 versace chain reaction avec 2 chainz luxe, Caesar Uomo on Instagram: Versace Blue Tracksuit Sweater 595,- / Pants 695,- / Sneaker 765,- #Versace #VersaceMen #VersaceVersace, hey'll attempt to undermine you before they understand you. His initial plan was to head to Milan with a brief trend report, but then some savvy friends weighed in. Learn more about our services, Show all categories in Clothing & Accessories. Designer Salehe Bembury details how 2 Chainz, LinkedIn, and Cuban links led to the waviest sneaker to hit shelves this year. From award-winning writing and photography to binge-ready videos to electric live events, GQ meets millions of modern men where they live, creating the moments that create conversations. Would you like to go to our website now? You can now return your online order in a few easy steps. Obviously, there's the medusa, but there's also a greca pattern, he says. By signing up you are confirming that you have read, understood and accept our Privacy Policy, We use cookies to give you the best customer experience possible. It's an understatement to say that the Chain Reaction, released in April, looks like little else on the market. It was a combination of him coming to Milan and being a part of the conception, and he really gave it that street stamp of approval.. That shoe is the brands most interesting sneakerever, and easily. I think that was the purpose of the shoe., But these days, you cant be a sneaker designer without also being a branding consultant and publicity expert. This is our website. The product exists on 1 additional merchant that doesn't have an agreement with PriceRunner. The story of the wildest sneaker of 2018 begins, of all places, on LinkedIn. Unfortunately, Shoebaloo does not deliver in your country, https://shoebaloo.nl/versace-chain-reaction-clean-wit-180701116-men-sneakers.html, https://shoebaloo.nl//pimages/180701116_1.jpg, Versace chain reaction clean wit - shoebaloo.nl/. When autocomplete results are available use up and down arrows to review and enter to select. Go bold or go home, thats the message Versace is sending with these luxe all-black Chain Reaction sneakers. But its just as likely that she was excited by what Bemburys baby represented: a new chance for Versace to enter the beyond-booming sneaker market. One pal suggested that sample design work would show off his chops. Another encouraged him to do market research. Forget a Jeff Koons balloon dogdoesn't a thousand-dollar sneaker that looks like a cartoon version of itself even more effectively explain our bizarre modern moment? The dispatch of products will occur through PostNL or UPS. Finished with braille Love lettering to the side expressing the concept that love is blind, these trainers are a must have. She combines it with current style influences; resulting in these bold sneakers with their chunky exaggerated sole. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. I didn't expect to hear anything back, but I did, he says, not sounding terribly surprised. Which makes it all the more interesting that a designer like Bembury wound up at Versace, a line without much history in the way of sneakers in the first place. WWD pegged the luxury-sneaker market at more than $3 billion in 2015and that was years before Balenciaga took over the world with its omnipresent Triple S and Speed Trainer. She's essentially royalty, and for her to take the time to make a handwritten note, a lot of people appreciated thatand put it on social media. 2 Chainzs involvementthe rapper served as inspiration and collaborator on the shoedidnt hurt, either. Stick to your guns. There are no specific sizing details available. Versace - Chain Reaction chunky heel sneakers - women - Polyester/Leather/Rubber - 36, 36.5, 37, 37.5, 38, 38.5, 39, 39.5, 40, 35, 40.5, 41 - Black, Compare prices and products from your favourite online stores. The cost and delivery time depend on the country. Boasting rubber-dipped laces to the central fastening and plastic panels to the sides, these trainers feature a leopard print detail. And six months in, it's gone pretty well., 2022 Cond Nast. Sign up for exclusive early sale access and tailored new arrivals, Copyright Ashworth and Parker Limited (t/a END.) (Again: via LinkedIn.) The Chain Reaction looks less like a sneaker than a piece of abstract sculpture. You have 28 days to return your order from the date its delivered. If you continue to use our website, we will assume you are happy to receive cookies from us and our partners. Sure, its an exceedingly large shoe, the latest $500-plus sneaker you might describe as chunky or dad-indebted. But its also a strangely beguiling object. 90s fashion is always a big inspiration for Donatellas Versace. Instead, he hit up a Versace director over the social network, pitching the Italian fashion housea latecomer to the tidal wave of high-octane designer sneakerson a meeting. For his part, Bembury isnt surprised. Theyre fastened with patterned laces, detailed with Greek-influenced touches throughout, and completed with a base of chunky, chain-shaped rubber underfoot. Since then, the shoe has been everywhere: on 2 Chainz, on every last Migo, on Ruby Rose and Teyana Taylor, on Swizz Beatz. By placing an order, you declare to be 16 years or older and accept our terms and conditions, and you confirm that you have read our privacy statement. To revisit this article, select My Account, thenView saved stories. Exclusions apply, view our full Returns and Exchanges information here. But its also something more: a genuinely novel design in an industry increasingly playing copycat; the latest volley in the high-fashion worlds attempt to colonize the sneaker business; and a new calling card for Bembury, one of the businesss most exciting young designers, emerging at the perfect moment when sneaker designer has become a public-facing role.